ABOUT US
BURST - where trend analysis is being rewritten. The name is no coincidence; like our namesake, BURST represents a surge of insights, delivering powerful rapid perspectives on emerging trends and consumer behaviour.
We're not your typical trend forecasters—we're the navigators of the new normal. Think cutting-edge data analytics fused with qualitative societal understanding, enriched with that elusive zillenial spark.
Our mission? To give you insights so fresh and actionable, your business won't just adapt; it will evolve.
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ZENITH LUNDELL
Founder • Trend Forecaster & Analyst
With over five years of specialisation in Sociological Economics and Ideation Design, I bring an experienced depth of understanding to the human and economic elements that shape global markets.
Growing up in a multicultural, multiracial home in South Africa, a place brimming with diversity and vibrancy, I was immersed in a world of multiple languages and cultural perspectives from a young age. My background has deeply influenced my approach to understanding societal changes and human behaviour.
My passion and skills lie in conducting market research, analysing consumer behaviour, and delivering actionable insights to solve complex questions about people’s motivations and behaviour.
I convert my real-time observations and pattern recognition into actionable business strategies. Drawing from my extensive experience in this field, I have decided to start BURST, bringing my unique perspective to the table.
With a strong focus on both hyperlocal and international trends, my approach ensures my insights are both pinpoint-accurate and globally relevant.
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